One year into motherhood, I started my first business.

I had no business experience. No email list. No tech knowledge. No followers.

But the desire to create something of my own overrode all that. I loved motherhood, but I needed something outside of it...you feel me?

I picked a passion of mine, and before I knew it, I'd created my own tea brand and was selling it to small businesses all over Australia from the comfort of my home.

But business didn't feel like I thought it would.

Self-doubt dictated nearly every decision I made and action I took.

Imposter Syndrome had me in constant fear that I'd be declared a fraud.

I felt challenged in all the wrong ways, constantly teetering between boredom and overwhelm.

I felt these things, not because I wasn't capable or worthy of running my own business, but because I chose the wrong business to run!...

The mistake I made was that I chose what I wanted to sell and then based all my decisions on that...

This is *the* biggest mistake you can make in business (and a mistake Mums make ALL the time!).

You see, great businesses aren't built upon a product. They're are built upon a purpose.

...and ones that aren't are the ones that fail.

My business didn't lack passion, but it did lack purpose (yes, they're totally different things!).

So, the question I had to ask myself was

"do I have the courage to stop doing what I'm currently doing and start doing something meaningful?"

And the answer was "hell yes!"

I chose to close down my successful business.

Because no matter how much financial success that business would bring me, it would never be enough.

Profit is important - absolutely.

But profit without purpose is meaningless.

"Success" without satisfaction is a thing. 

And life's too short to waste time doing mediocre things in a mediocre way.