One year into motherhood, I started my first business.
I had no business experience. No email list. No tech knowledge. No followers.
But the desire to create something of my own overrode all that. I loved motherhood, but I needed something outside of it...you feel me?
I picked a passion of mine, and before I knew it, I'd created my own tea brand and was selling it to small businesses all over Australia from the comfort of my home.
But business didn't feel like I thought it would.
Self-doubt dictated nearly every decision I made and action I took.
Imposter Syndrome had me in constant fear that I'd be declared a fraud.
I felt challenged in all the wrong ways, constantly teetering between boredom and overwhelm.
I felt these things, not because I wasn't capable or worthy of running my own business, but because I chose the wrong business to run!...
The mistake I made was that I chose what I wanted to sell and then based all my decisions on that...
This is *the* biggest mistake you can make in business (and a mistake Mums make ALL the time!).
You see, great businesses aren't built upon a product. They're are built upon a purpose.
...and ones that aren't are the ones that fail.
My business didn't lack passion, but it did lack purpose (yes, they're totally different things!).
So, the question I had to ask myself was
"do I have the courage to stop doing what I'm currently doing and start doing something meaningful?"
And the answer was "hell yes!"
I chose to close down my successful business.
Because no matter how much financial success that business would bring me, it would never be enough.
Profit is important - absolutely.
But profit without purpose is meaningless.
"Success" without satisfaction is a thing.
And life's too short to waste time doing mediocre things in a mediocre way.
But here's the thing...
Starting that business is the best thing I ever did.
Because if I didn't, I may never have discovered my purpose.
It wasn't until I found myself doing something that I didn't want to do that I discovered what I DO want to do.
Feeling boxed in is what made me realise that I want to branch out...
And maybe that's how you're feeling right now?